About us.

Through years of building software for senior care, we kept hearing the same story: admissions teams drowning in manual work while corporate pressures them to fill beds faster.

The problem wasn't the people—it was the tools. CRMs are built for sales pipelines, not clinical decisions. Health records document care but don't help you evaluate referrals. And most AI tools are just buzzwords slapped onto products that don't need them.

We asked a different question: What if we could hire the perfect admissions teammate? Someone who handles the tedious screening work so our team could focus on what matters—making smart placement decisions. That's LaRae. Well, AI LaRae.

Neil Krauss

CEO • Chief Executive Officer

Nadeem Azam

CTO • Chief Technology Officer

Winston Miller

CPO • Chief Product Officer

Molly Smith

VP of Success

Scott Harris

VP of Sales

Malinda Page

VP of Marketing

LaRae Haight was born in Cedar City, Utah, in 1929. She loved cooking, camping, and bringing her family together. But more than anything, LaRae had a gift for making people feel cared for. She remembered the little details. She showed up when it mattered. She was the person you could count on — always reliable, always warm, always there.

When we set out to build an AI assistant for skilled nursing admissions, we didn't want to create another faceless algorithm. We wanted to build a teammate that admissions coordinators would actually trust. Someone who felt like a real colleague, not a software tool.

So we gave our AI a name. LaRae's name. Because just like the real LaRae, our AI assistant is dependable, detail-oriented, and built on a foundation of care. She never forgets. She's always available. And she helps your team take better care of the people who need it most.